Where do daddies come from?

How many of you have seen our new Father’s Day campaign that’s being rolled out across the UK this week? We might be biased, but we’re all a little bit in love with it – at least one person in the office wells up whenever we watch it. If you haven’t caught it on the big screen yet, have a watch now. Better grab the tissues…

Someone who saw it on the television this morning loved it so much that they wrote in and asked us for the poem, which was written specifically for this campaign. Their wish is our command…

Where do daddies come from?

Is there a tall Daddy Mountain? Or a warm Daddy Sea?

Or do they up and fall, out of a big Daddy Tree?

Or is there a Daddy Meadow where all the daddies grow?

Or are they found in biscuit tins, neatly in a row?

Wherever daddies come from, it must be somewhere nice to go.

Let’s face it, our dads are all unique. ‘His’ chair, nonsensical sayings, an interesting take on fashion; no two are quite the same. We’re running a competition on our Facebook page to celebrate these ‘Dadisms’ – visit the competition page and tell us what makes your dad special and you could be in with a chance of winning one of five hand-picked gifts for Father’s Day, specially chosen for your dad. To enter, click http://on.fb.me/Kjx7bj


  • Comment by Izzy

    Just loved the advert and especially the words of the poem. Brought tears to my eyes. So pleased you have printed the words for everyone.

  • Comment by Mily

    Brilliant, I have been looking for this and also wrote in last week regarding the author or origin of the poem. So glad to find it here, I love the advert and especially the poem itself its just adorable.

  • Comment by sarah ashby

    i love my dad but i have not been good to him as but now i am ok with him now.

    from sarah jane ashby

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