an interview with Cabbage White England
Cabbage White England was set up in 2005 by Kelly Smithson, after she moved into jewellery design from an Art School background. Kelly works from her studio in Guildford, where she hand-finishes every piece of jewellery. We asked her a few questions…
What inspired you to create Cabbage White Jewellery?
I was inspired to create Cabbage White England after moving from London to Guildford following the birth of my two children, when I decided that it was time to turn my lifelong passion for jewellery design into a business.
Describe your product range and what makes it unique
All of our products are initially hand cast by myself so that everything is unique to Cabbage White, we only use the best materials and everything is finished by hand in our studios in Guildford. Our aim is to produce unique, handmade, affordable, British jewellery.
Where did you start your company and describe where you work now
My company initially started at the kitchen table and was mainly beaded jewellery. I am a fully trained silversmith and now all our jewellery is created this way. Cabbage White is still based at my house but I now have a home studio and two other people working with me.
What’s the biggest hurdle you’ve had to overcome in running your business?
Creating time around the children to enable me to promote the business as much as is required.
What is your best selling range / product?
Currently our best selling range is our sweet lovebirds necklaces and bangles, we are just launching our new range of Alice in Wonderland inspired pieces featuring gorgeous handcast vintage keys, rabbits, teapots and cute bows. Perfect for this season.
Describe where you live the style of your home
We live in an old 1800’s farm workers cottage, on the outskirts of Guildford near the river and north downs way. For me it is the perfect mixture of town and country. Our house style is very much vintage influenced, something that I have had a passion for since studying at art college. This in turn inspires my jewellery designs, I also like to take a lot of inspiration from nature.
Do you have a good work / life balance?
I like to think that I have a good work/life balance, this was another reason that I wanted to set up Cabbage White. I didn’t want to be commuting into work every day as I wanted to be able to be with my children, it can be hard at times but overall I feel it’s good for them to see me working but I don’t have to rely on any childcare either.
What are you lusting after on notonthehighstreet.com this month?
This month I am lusting after all birdcage products – I want some to feature on my stand in upcoming events I am going to. I have also just purchased a chalkboard and notice board by out of love for my new office! It’s perfect!
What are your ambitions for your company in the future?
I am planning on continuing to expand Cabbage White England by developing our marketing and ranges, we have just had a big brand overhaul so now the only way can be onwards and upwards!