an interview with 37 Degrees

37 Degrees was started by Karen Welman, and offers a wide range of baby clothes that help to monitor the child’s temperature. We asked Karen some questions about her products and her business.

What first inspired you to start your own business?

I always knew that one day I would own my own business, as I knew from an early age that I would never conform to the corporate environment. That in itself has lead to a culture within my own company of freedom to do what we enjoy doing and brings a value of pride and self respect to the whole team.

How did you get started?

From my kitchen, and getting out there and talking to the right people. I believe if you want something you have to go and get it, nobody will ever bring it to you. Every move you make creates an opportunity or reaction, and it is recognising those that will make the biggest impact. The idea for the baby clothing company came from seeing first hand the pain and agony that parents who have lost children go through.

Describe your product range and what makes it unique?

We offer a range of baby clothes which help to control and maintain temperature fluctuations while a child sleeps, not only bringing a level of comfort to sleep by minimising disruption, but also minimising the risk of cot death. There is of course the added benefit of a better night sleep for parents too.

What inspires you to keep growing and developing your business?

The total belief that the product is fabulous, that it will benefit parents. One day I hope everyone will see the true benefit of 37 Degrees and understand the real help that this product will bring to them and their children.

What allows you to keep growing and developing your business?

Persistence and determination.

What advice would you give someone hoping to start and/or grow their own business?

If you truly believe your idea is a good one, then simply don’t give up! Also focus on one area, and keep the focus on pure quality. My favourite saying is ‘the mind does not know the difference between imagination and reality’ therefore if you dare to dream it and believe it, it will happen.

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