60 SECONDS ( AND A BIT ) WITH PHU

What’s your name and your job title?
Phu Ly, and I’m Head of User Experience (UX) at notonthehighstreet.com.

What did you dream of being when you were growing up and why?
I found everything interesting growing up, and with every day came a new dream! One day I would want to spend my life as an inventor, the next as an artist.

Tell us something less ordinary thing about you.
I’ve jumped out of a plane, climbed up mountains and down buildings, dived, jumped and tumbled during parkour… but have a fear of heights!

What three words might your friends use to sum you up?
Curious, calm and relaxed.

What made you want to work at notonthehighstreet.com in the first place?
I love what we do and how we do it. I love our products, our sellers and the story behind the business. I would be one of our biggest fans even if I didn’t work here.

What’s different about notonthehighstreet.com to any other place you’ve worked?
I’m lucky enough to have worked for a wide range of companies and with some great teams throughout my career, but what sets notonthehighstreet.com apart is the environment and culture. There is a real sense of ownership and opportunity here and, more importantly, the drive to do things together. Coupled with the “less ordinary” ethos, which speaks right to my heart, it’s a lovely place to be and is always full of personality and togetherness.

What do you most value – and most enjoy – about working here?
The opportunity – there is a strong belief that we can all make a big difference, not just for ourselves but also for all our customers and sellers. We’re helping people find that special unique gift and we’re helping small innovative businesses make a difference!

Describe one of your best days here.
There have been many good days – I think I like some of the less ordinary days that crop up the most. There’s always an occasion to dress up for a themed day, make a cake for a NOTHS style bake off, or meet some of our wonderful sellers at our annual Make, Do & Meet.

However, I do have a soft spot for the bi-monthly hackathons – two days where people have the freedom to work on and work with anyone they like. I love seeing what ideas people have and what people do – always exciting!

And now what we all really want to know – if you were a cake what would you be and why?
A rainbow cake! On the outside, it may look like any other cake but, inside, there are many wonderful layers to enjoy!

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