As you will all know, we’re passionate about supporting small businesses and independent crafts people – that’s why we love the story behind our seller, Exclusive Roots. Created by the charity Tabeisa, Exclusive Roots was set up to aid the growth of independent businesses in Africa and, in turn, strengthen rural communities and inject much needed cash into poorer areas. Its mission is to take products crafted by local tradespeople, who otherwise would have little source of income, and help distribute them to a wider customer base. Many of the businesses they support are located in the townships that cluster around Cape Town – a notoriously poverty-stricken area in need of revitalisation. By assisting these businesses and teaching people key trades, they support over 10,000 people, a number that is growing daily.
Previously, local artisans struggled to sell in their own townships, but Exclusive Roots enables them to sell their products to a much broader range of customers, namely through our site. As a result of their work, the sellers they partner with are thriving. Nosihiwe, one of the crafters based in the Khaylelisha township in Cape Town, says “I used to make but not sell, now I cannot make quickly enough and I am so excited to be selling to customers overseas.” The charity not only strives to support poorer communities, but provide well designed products, describing themselves as “specialising in high quality contemporary and stylish African design.”
This year, Exclusive Roots are partnering with Comic Relief to produce the ‘Shades of Africa Collection’, soon to arrive on notonthehighstreet.com. The focus is very much on producing products which are ethically made, enabling the traders to earn a good living in an area where this would have otherwise been impossible. Tabeisa is hugely dependent on Exclusive Roots, as well as funding from volunteers and sponsors to supplement grants from Comic Relief, and are proud to be able to support this project.
Exclusive Roots offer a range of products, from hand-crafted jewellery and leather bags to ceramics and home decorations. We’re really fond of their jewellery collection, and we’ve selected our favourite pieces below:
Nungunungu Brass Earrings by Exclusive Roots
Bipapale Earrings by Exclusive Roots
Nungunungu Necklace by Exclusive Roots
Brass Fundo Cuff by Exclusive Roots